Everyone wants to have the best looking website right? The kind of site that will really show prospective clients that you know your stuff. The kind of site that has great pictures. The kind of site that has just the right amount of verbiage to let clients know that you, and you alone are the obvious pick when hiring a stager!
We recently updated our website, spending countless hours writing and rewriting copy, placing just the right photographs in just the right spots, and designed graphics and colors to be appealing. We concerned ourselves with easy navigation through the website, and tried and retried several things until we felt we had it just right.
The feedback we received from friends and colleagues has been important to us, and changes were made based on that feedback. Imagine our surprise when we were asked to come out and do a bid for a new client when he told us, he really didn’t want to call us because he thought our website looked too good! (He was interested in staging a very small fix and flip condo.) He thought we would be too expensive. So there we were doing a bid, and trying to explain that the quality he saw on our website was the quality we give all of our customers, whether it be a small job or large, and the pricing we give all of our clients is fair and affordable to all types of sellers.
Just when you think you’ve got your prospective clients pretty well figured out——something unexpected comes along to keep you wondering!