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Archive for July, 2011

A Perfectly Staged Built-In for a Perfectly “Lived In” Feel!

Friday, July 29th, 2011

It seems that just about every house we’ve staged in Denver the past couple weeks has had built-in bookshelves.  A fabulous architectural feature, sure to help sell the home…and sure to help clean out our accessories inventory!

It’s easy to get stumped when staging or styling a built-in.  All that space can be daunting.  Which is why the Pineapple team has come to the rescue with some simple guidelines to help you get started!  We’ve added some visual examples along the way with each of our tips, too…  

1.  Use Plenty of BOOKS!  Though this may be our most obvious point, it’s sometimes easy to over think the layout and neglect the shelves’ true inhabitants!  Organize books by size and color, changing up the way books are placed on each shelf.  For example, stack books vertically on one shelf, then line up books horizontally on the next to create visual interest and balance.

And, did you know you can order books by the foot??  You can even choose your color scheme!  So cool.

staging builtins with books


And if you’re really an over achiever take a look at this…


2.  Layer, Layer, Layer!  Besides books, you will want to include other interesting objects on your shelves.  Think vessels like vases, jars and baskets.  Use other small figurines or  unique items to place on top of a stack of books or as book ends.  Use greenery to bring in fresh color and a natural element. These details will allow buyers to feel at home and cozy when inside your house! 

And it’s no coincidence that we used the word layer three times…remember THE RULE OF THREE!  Things generally look best when grouped in 3’s, and balanced based on size.  For example, try grouping a taller vase with natural birch branches or grasses, a medium sized, leather box and a small scale bird figurine.


staging builtins

staging builtins with greenery

REMEMBER, as always, when showing your home, TO MINIMIZE LARGE PERSONAL COLLECTIONS and TASTE SPECIFIC ITEMS to ALLOW POTENTIAL BUYERS TO ENVISION THEMSELVES LIVING THERE WITH THEIR THINGS!  In other words, when showing your home, built-ins are not the place for your entire collection of antique nutcrackers.  Even at Christmas time.

3.  Maximize Your Space!  Don’t be afraid to remove or rearrange shelves to create more space.  This way, you can add pieces of art or larger items.  And believe it or not, leaving open space (gasp!) in the shelves is okay, too!  Using negative space can help draw the eye to pieces you’d like to highlight, and most importantly, give the appearance of more total space in the built-ins.  (See last week’s post for more explanation on how jam packing spaces like closets, or in this case, shelving, with more things actually makes the space feel smaller)

 Here’s a great example of how to use larger spaces to display art work:

staging bookshelves


And finally, our last, and MOST IMPORTANT tip:



(photo via i suwannee)

Closets are King When Preparing Your Home for Sale in Denver Colorado!

Friday, July 22nd, 2011

At Pineapple Interiors, we do a lot of Home Staging Consultations in the Denver Metro area.  A staging consultation consists of walking the home inside and out with the homeowner; and making recommendations as to what needs to be done to prepare the house to go on the market. As part of our consultation, we make every attempt to leave “no stone unturned” or in this case, no closet door unopened.

Whether you live in a grand home with super spacious closets, or an average home with small or even adequate closets, you have to CLEAR THEM OUT!! When closets are filled to capacity, whether they know it or not, the *not enough storage and closet space* alarm starts going off in buyers’ minds.

During one home staging consultation this summer, we opened a guest bedroom closet door and an ironing board literally scared us! It looked like it had caught on fire at some point. We had a good chuckle with the homeowner as we explained the need for a new ironing board cover.

Here are a few pointers for clearing out your closets:

  • Pre-pack all off season clothing and if that is not “enough”, clear out more!
  • Clothes on closet shelves should be neatly folded or placed in bins and baskets. When we say neatly folded, think department store.
  • Any loose items should be placed in bins and baskets (socks, undergarments, ties, belts, etc)
  • Floors should be completely clear with the exception of a laundry hamper and one or two shoe shelves
  • Upper shelves should be very neat with minimal items

Home Staging Denver Colorado Closet Photo

Home Staging Denver Colorado Closet Photo

You might be saying, “How do I live like this?” and we feel your pain, but we also are experts when it comes to getting your home ready for sale. The bottom line is, selling your home and living in your home are two completely different things!

Homes Appealing to Buyer’s Emotions will Sell MORE QUICKLY and for MORE MONEY!

Tuesday, July 12th, 2011

As a Stager or Realtor recommending vacant staging to a client, how often are you asked, “Why does a beautiful, new home NEED staging? Don’t the finishes and quality of the home speak for themselves?” While buyers may agree that the home is beautiful and the finishings impeccable, the majority of home buyers are unable to actually ENVISION themselves living in the home. Where they will gather around for family game night?  What it would be like to eat in the breakfast nook?  What an oasis the master bedroom could feel like?

Oregon based stager, Margaret Oscilia said in a recent AgentGenius column, “properties that appeal to home buyer’s emotions sell quicker and for more money. While buyers shop with logic – it is the one they fall in love with that gets the offer”.

In 2010 we helped buyers fall in love! The average DOM in Denver were 90-100 while the average DOM for homes staged by Pineapple were about 50! Check out some of our latest “love stories”…

Family Room, Home Staging, Denver CO

Living Room, Home Staging, Denver, CO

Living Room, Home Staging, Denver, CO

Stage, List then Sell. In that order!

Tuesday, July 5th, 2011
22069 E Arbor Drive, Aurora, CO

22069 E Arbor Drive, Aurora, CO

It was Tuesday when we received a familiar call from one of our Realtor clients in somewhat of a panic. She listed this home a few weeks earlier and had not received a lot of interest. She had two showings scheduled for Friday of that same week and had a hunch it would sell if we could get it staged by then. We pulled it together just in time for her afternoon showings and her hunch was right on.  The home was under contract by the following Monday and has since closed!

Living Room

Living Room

Great Room

Great Room

We often hear Realtors and homeowners say they want to “wait and see” what happens before they stage. As you know, new listings see the greatest number of buyers in the first two weeks;  you only have one shot to make a great first impression. Doesn’t it make sense to give every first showing the best possibility to be the last showing?