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218 W. Irvington Place, Denver Under Contract in 7 Days

September 6th, 2011

It is always our pleasure to work with Infinity RE and this remodel in the Historic Baker District was no exception! As always, the kitchen was completely remodeled as were the bathrooms. This updated home was priced right and is in a great location. Staging the home to show just how it lives completed the puzzle. With all those pieces in place there were multiple offers within days of hitting the market! Congratulations to both Infinity RE and the lucky new homeowners.

Home Staging Denver Colorado Kitchen

Home Staging Denver Colorado Dining Room

Home Staging Denver Colorado Front Porch

Home Staging Denver Colorado Living Room

Can the Play Kitchen Stay? Preparing Kids’ Rooms for Sale.

August 29th, 2011

During a recent consultation we were asked for recommendations on two darling little girls’ rooms.  Whether all the toys could stay?  How much the closets needed to be organized? Did the play kitchen need to be put in storage?

Moving can already be a daunting and scary process for children of all ages; and in our opinion, minimizing those feelings is more important than making their room picture perfect for potential buyers. The main consideration when “staging” kids rooms is to make them appear as spacious as possible and of course, storage is always key. If your child’s room has floor to ceiling Justin Bieber posters, talk to them about keeping their favorites hanging and carefully storing the rest for their new “super cool” room when you move. If there are hundreds of stuffed animals taking over the room, perhaps they can also “move” into special new baskets and bins.

staging kids room

When it comes to kids rooms, we say a kid should still be a kid!  With that being said, here are some tips to “stage” childrens’ rooms without bringing on the tears:

  • Remove any extra toys that aren’t regularly played with.  Donate, pre-pack or store.
  • Neatly organize remaining toys and books in bins or baskets
  • Remove from closet and store any off-season clothing. If possible, keep items on shelves to a minimum and floors clear. This will help the closet appear larger.  See our post on closet organization for more specifics.
  • Clean carpets and walls.  Now’s the perfect time to whip out the Mr. Clean Magic Eraser and clean up that crayon on wall masterpiece and re-hang the curtain rods that may have been pulled down while playing.

And finally, if the pink play kitchen is something that actually gets played with, is in good shape, and adds to the room’s memorability because everything else in the room is so nicely tucked away, let the kitchen get by without demolition.

Child's Room, Staging

kid's room, staging

A kid’s room that feels loved but looks tidy will allow potential buyers to linger there just a bit longer, imagining their own child living in and loving that same room. Click here to
learn more.

A Perfectly Staged Built-In for a Perfectly “Lived In” Feel!

July 29th, 2011

It seems that just about every house we’ve staged in Denver the past couple weeks has had built-in bookshelves.  A fabulous architectural feature, sure to help sell the home…and sure to help clean out our accessories inventory!

It’s easy to get stumped when staging or styling a built-in.  All that space can be daunting.  Which is why the Pineapple team has come to the rescue with some simple guidelines to help you get started!  We’ve added some visual examples along the way with each of our tips, too…  

1.  Use Plenty of BOOKS!  Though this may be our most obvious point, it’s sometimes easy to over think the layout and neglect the shelves’ true inhabitants!  Organize books by size and color, changing up the way books are placed on each shelf.  For example, stack books vertically on one shelf, then line up books horizontally on the next to create visual interest and balance.

And, did you know you can order books by the foot??  You can even choose your color scheme!  So cool.

staging builtins with books


And if you’re really an over achiever take a look at this…


2.  Layer, Layer, Layer!  Besides books, you will want to include other interesting objects on your shelves.  Think vessels like vases, jars and baskets.  Use other small figurines or  unique items to place on top of a stack of books or as book ends.  Use greenery to bring in fresh color and a natural element. These details will allow buyers to feel at home and cozy when inside your house! 

And it’s no coincidence that we used the word layer three times…remember THE RULE OF THREE!  Things generally look best when grouped in 3’s, and balanced based on size.  For example, try grouping a taller vase with natural birch branches or grasses, a medium sized, leather box and a small scale bird figurine.


staging builtins

staging builtins with greenery

REMEMBER, as always, when showing your home, TO MINIMIZE LARGE PERSONAL COLLECTIONS and TASTE SPECIFIC ITEMS to ALLOW POTENTIAL BUYERS TO ENVISION THEMSELVES LIVING THERE WITH THEIR THINGS!  In other words, when showing your home, built-ins are not the place for your entire collection of antique nutcrackers.  Even at Christmas time.

3.  Maximize Your Space!  Don’t be afraid to remove or rearrange shelves to create more space.  This way, you can add pieces of art or larger items.  And believe it or not, leaving open space (gasp!) in the shelves is okay, too!  Using negative space can help draw the eye to pieces you’d like to highlight, and most importantly, give the appearance of more total space in the built-ins.  (See last week’s post for more explanation on how jam packing spaces like closets, or in this case, shelving, with more things actually makes the space feel smaller)

 Here’s a great example of how to use larger spaces to display art work:

staging bookshelves


And finally, our last, and MOST IMPORTANT tip:



(photo via i suwannee)

Closets are King When Preparing Your Home for Sale in Denver Colorado!

July 22nd, 2011

At Pineapple Interiors, we do a lot of Home Staging Consultations in the Denver Metro area.  A staging consultation consists of walking the home inside and out with the homeowner; and making recommendations as to what needs to be done to prepare the house to go on the market. As part of our consultation, we make every attempt to leave “no stone unturned” or in this case, no closet door unopened.

Whether you live in a grand home with super spacious closets, or an average home with small or even adequate closets, you have to CLEAR THEM OUT!! When closets are filled to capacity, whether they know it or not, the *not enough storage and closet space* alarm starts going off in buyers’ minds.

During one home staging consultation this summer, we opened a guest bedroom closet door and an ironing board literally scared us! It looked like it had caught on fire at some point. We had a good chuckle with the homeowner as we explained the need for a new ironing board cover.

Here are a few pointers for clearing out your closets:

  • Pre-pack all off season clothing and if that is not “enough”, clear out more!
  • Clothes on closet shelves should be neatly folded or placed in bins and baskets. When we say neatly folded, think department store.
  • Any loose items should be placed in bins and baskets (socks, undergarments, ties, belts, etc)
  • Floors should be completely clear with the exception of a laundry hamper and one or two shoe shelves
  • Upper shelves should be very neat with minimal items

Home Staging Denver Colorado Closet Photo

Home Staging Denver Colorado Closet Photo

You might be saying, “How do I live like this?” and we feel your pain, but we also are experts when it comes to getting your home ready for sale. The bottom line is, selling your home and living in your home are two completely different things!

Homes Appealing to Buyer’s Emotions will Sell MORE QUICKLY and for MORE MONEY!

July 12th, 2011

As a Stager or Realtor recommending vacant staging to a client, how often are you asked, “Why does a beautiful, new home NEED staging? Don’t the finishes and quality of the home speak for themselves?” While buyers may agree that the home is beautiful and the finishings impeccable, the majority of home buyers are unable to actually ENVISION themselves living in the home. Where they will gather around for family game night?  What it would be like to eat in the breakfast nook?  What an oasis the master bedroom could feel like?

Oregon based stager, Margaret Oscilia said in a recent AgentGenius column, “properties that appeal to home buyer’s emotions sell quicker and for more money. While buyers shop with logic – it is the one they fall in love with that gets the offer”.

In 2010 we helped buyers fall in love! The average DOM in Denver were 90-100 while the average DOM for homes staged by Pineapple were about 50! Check out some of our latest “love stories”…

Family Room, Home Staging, Denver CO

Living Room, Home Staging, Denver, CO

Living Room, Home Staging, Denver, CO

Stage, List then Sell. In that order!

July 5th, 2011
22069 E Arbor Drive, Aurora, CO

22069 E Arbor Drive, Aurora, CO

It was Tuesday when we received a familiar call from one of our Realtor clients in somewhat of a panic. She listed this home a few weeks earlier and had not received a lot of interest. She had two showings scheduled for Friday of that same week and had a hunch it would sell if we could get it staged by then. We pulled it together just in time for her afternoon showings and her hunch was right on.  The home was under contract by the following Monday and has since closed!

Living Room

Living Room

Great Room

Great Room

We often hear Realtors and homeowners say they want to “wait and see” what happens before they stage. As you know, new listings see the greatest number of buyers in the first two weeks;  you only have one shot to make a great first impression. Doesn’t it make sense to give every first showing the best possibility to be the last showing?

3504 S Hudson – Staged and Sold in Just 6 Days!

March 6th, 2011

We often like to say that Home Staging can help create that “perfect storm” for buyers.  When a home is priced right, is move-in ready and then staged by a Professional Home Stager, the results will speak for themselves. This home located at 3504 S Hudson, in Denver, Colorado was definitely one of our “perfect storm” success stories. This particular home was purchased by an investor who always knows how to make her homes stand out from the competition. She is not afraid to spend the dollars to make the necessary upgrades, she prices them well and ALWAYS stages them. Her staging investment of less than $1600 brought a great ROI, so the next thing to apply for is the vacant home staging Toronto service!

Pineapple Interiors Home Staging Denver, CO

We invited buyers right into the home with a cozy seating arrangement. It’s easy for buyers to see how the room can “live” right when they walk in the front door.

Pineapple Interiors Home Staging Denver, CO

Since the dining room also functions as the main eating area, the team at Pineapple Interiors showed how it can function as both an everyday gathering area and a great place to entertain dinner guests.

Pineapple Interiors Home Staging Denver, CO

How often do you see a kitchen like this in a home for under $250,000 in Denver, Colorado? This investor knows exactly what it takes to create the “perfect storm” and we are proud to be a part of her team!

Is Your Website Staged?

December 3rd, 2010

As Professional Stagers, one of our marketing tools is to let our clients know that they only have one chance to make a great first impression. We let them know that the largest surge of buyers come in the first two weeks of a listing, and that 90% of home buyers start their search on the internet. We tell them these facts because we want them to know how important it is to stage their homes or listings before putting it on the market.

Just as Staging helps sell homes, your website helps sell your services to prospective clients. If your website is not staged, are you calling the kettle black?

Here are a few reasons to Stage your website:Print

1. MLS. Just like homes should be in the MLS system,  Stagers should have a website. Statistics show that 90% of home buyers start their search on the internet. Likewise, many people research products and services on the internet to familiarize themselves with what is out there, are you?

2. Marketing. Your website should be a great marketing tool. Use your website to tell people what you do and of course how well you do it with great photos of your work. Are you proud of your website like you are proud of your staging portfolio?

3. Contact Information. People are often using search engines over yellow pages (both printed and online) when searching for contact information, make sure your contact information is easy to find on your web site.

4. First Impressions. Why do we stage homes? To make them appeal to the widest range of buyers and look their best, right? Shouldn’t you apply that same rule to your website?

5. Architecture and Focal Points. When you look at a room you are staging, you pay attention to architectural details and focal points, make sure you are doing the same on your website. Look at your website on all the major browsers like Internet Explorer, Safari and Firefox. And remember websites look and act differently on a Mac vs. a PC.

6. Trends. You strive to keep your staging updated and fresh, do the same with your website. Make sure you are changing the content every so often. This helps with your SEO ranking too.

7. Color Pallet. And no, it doesn’t have to be neutral; but is your website pleasing to the eye?

8. Flow. Stagers make sure the flow of a home works well so as to guide buyers through the home. Your website should be no different. It should be easy to navigate.

9. Testimonials. Consumers love reviews! Your online testimonials can serve as reviews of your staging products and services.

10. Tout Yourself. Be creative and show your personality. Small businesses thrive on personal relationships, let your clients get to know you.

Tammie O’Brien, Co-Owner of Pineapple Interiors, Speaking at RESA Convention

August 4th, 2010

We are proud to announce that Tammie O’Brien, Co-Owner of Pineapple Interiors, will be speaking at the RESA Convention in Las Vegas. The convention  is January 23-25, 2011 at Treasure Island (TI) Casino. Tammie’s talk ‘Inventory Management: It Doesn’t Have to be Green Eggs & Ham’ is a fun, entertaining program designed for stagers of every level. Using real-world examples and sharing anecdotes that can only be learned by experience.

Tammie will be sharing:

  • What types of inventory to stock
  • When to start carrying inventory
  • Where to purchase inventory
  • Why carrying inventory can greatly increase revenues
  • How to track inventory with minimum effort and maximum results

This insightful learning session is thought provoking and well paced. Any staging professional will appreciate the “try it and you just may like it” message that is the guiding principle and chief take-away of this presentation.

You can learn more at http://resaconvention.com/ Hope to see you there!

Do You Know Your Numbers?

April 6th, 2010

As a Professional Home Stager, do you know your numbers? What is your closing ratio? If you can’t answer that, how do you know what to do to grow your business? Our Pineapple U students are learning to track their numbers so they can create a growth plan. We learned that spending just 3 hours per week on Proactive Marketing keeps us in front of 90 prospects on a consistent basis. Wow! Start tracking your marketing efforts now rely on your own data to advance your business. Look for future notes on Pineapple U here, and share with us the success stories you create by following these great business tips.